Looking at a resort in Florida...

Once you reach the search results page, there are two alerts:

1. “Due to occupancy, there will be no complementary upgrades for the entire season”

2. “A daily resort fee will be added to the room rate. It includes complementary guest WiFi, self parking, fitness center access, transportation throughout the resort (its a single building??), board and beach games, local toll-free calls, an exclusive shopping pass (printed coupon to nearby outlet mall) and complementary breakfast for kids under 10.”

On the fare details page, it indicates the resort fee is $30. Not exactly hidden, but not exactly transparent. That’s a lot of money for free stuff.