Yes, it was there before. I recall being on the phone with CX MPC one time to go through some bookings using the app. I went through one dummy booking with the agent and both saw that the "hold fare" option was available. And, then we went through the process of making a booking for the actual flights that I wanted to hold, and asked why I couldn't "hold fare" for this booking. And then it dawned on me while we were trying to figure it out that the booking I had wanted to hold was less than 72 hours before the first flight. I felt so stupid.