Originally Posted by
MSPeconomist
BTW, Marriott probably thinks it knows a lot about our socioeconomic status, incomes, education levels, political and religious beliefs, home values, etc., for instance from GPS data by zip code. There was a thread in the DL forum about such data being temporarily visible to us in a place on the DL website and you would be amazed at the stuff about which DL was speculating.
This is fascinating to me, and I'm sure you're correct. Sometimes this type of data might be right and sometimes it won't.
I happen to live in a Chicago zip code that has low-income housing, very high-priced single family homes (very typical to see over $2M), and also attracts a lot of people in their 20's. Yet, as I've mentioned earlier, I've stayed in nearly every Marriott brand over the last 15 years. The bulk of my stays are CY, FS Marriott, Rens, RI, Sheraton, and Westin because those usually fall into a reasonable range for my employer. But also RC, JW, St. Regis, etc. If Marriott does this, I wonder how they categorize me?