Originally Posted by extramileage

Shower thought of the day: I find some of these promotions quite odd. A 14 day booking window is pretty tight for F/J.

How much true incremental demand can this create? Sure, if you were planning a F/J trip, you may be induced to pull the trigger now rather than later, but this is a short term timing gain only and it's not like EK has quarterly public market guidance that it needs to hit.

Or perhaps they just want to fill the marketing calendar with some quasi-promotions to make some noise while expecting a in immaterial take up rate.