Originally Posted by
Mary2e
Restaurants in NJ have just started adding the CC processing fee to users of credit cards. One of my go-to places has done so, and posted a sign advising customers, and I told them I won't be back.
It is stupid, stupid business to piss off your customers like that. Raise the food a $1 and it should cover it. I had a $600 check at that place once, I don't carry, nor do I want to carry, that kind of cash around with me.
I must not be the only one who feels that way... I pass it on my way to my dad's house and it is always busy - and on the weekends it's insanely busy. It's off the beaten track, so people have to make a point to go there. Anyway, ever since the fee the parking lot is not as full as it used to be - even on the weekends.
Did they lower their prices when they started adding the credit card surcharges? If not, then that makes it even a bigger ripoff.
30 years ago, my wholesale business charged a 4% credit card surcharge. This worked ok for a few years, but a customer complained to Visa/MC about it. They said it violated the contract. I adjusted prices where necessary, and sales actually went up. I’d never charge my customer a surcharge these days. It’s just shooting yourself in the foot.
If you have a million dollars in sales annually, the $20-35k you pay to process the cards can look like a huge amount, plus you might have to buy some terminals.
However, making it easy on your customers is crucial. Chasing away business for 3% is just dumb.