Originally Posted by
PiperAtGatesofDawn
That would be very nice if they merged it but as discussed elsewhere the last time the exact same situation occurred with Air Berlin & their Top Bonus program which was owned (75%) by Etihad... the program sank almost along side the airline.
Also the partnership between Aeroplan & Etihad for earning non-status miles are a dime a dozen.
I anticipate that the 9W loyalty program is highly likely to become nearly entirely useless by the end of the year (if not earlier). EY doesn't have money like it used to have to throw around, and it has even less money to throw around than when it had AB's program in its hands. And AB's TopBonus program became nearly entirely useless soon after AB went under.
Someone may buy the 9W's JP program for the relative cheap for some reasons, but I doubt that a buyer could make a sustainable business of JP doing even what JP is doing and honor all the obligations to customers as applicable just before 9W shut-down.