I am one of these people who refuses to use BoB, even if dying for a snack or some Percy Pigs.
How BA can charge GBP 800 for a return flight LHR - LIN and not even offer water and sandwich whilst you have airlines who offer light snack and drink free of charge at a fraction of the price is beyond me - this being the reason I refuse to engage in the opportunistic money grabbing scheme introduced on BA.