The wide mouth Anello backpack is marketed towards women
https://search.rakuten.co.jp/search/mall/anello/ Men usually carry a 2/3-way bag with a long shoulder strap/hanging bag for work or a sling-type bag. The North Face B C Fuse backpack was also really popular among younger men a few years ago
https://item.rakuten.co.jp/himarayaod/0000000763401/. It also gets a little murky like this type of satchel bag is unisex in Japan but does not quality as a non-Asian man bag
https://item.rakuten.co.jp/auc-superfrog/10004139/
That said, I don't think non-Asians would necessarily notice as they're not aware of the brand positioning?