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Old Feb 24, 2019 | 11:27 am
  #1406  
brandonpkt
All eyes on you!
10 Years on Site
 
Join Date: Nov 2011
Programs: Delta DM, Marriott PPE with Ambassador, Hilton Diamond
Posts: 226
Speculation: When will 95k point cap be lifted / next Hilton deval occur?

Purely speculation here, however I really think a big devaluation is coming for Hilton Honors. I am specifically referring to the official removal of the 95k ceiling for standard redemptions, which would subsequently be replaced by either (1) no cap and an entirely free market, or (2) a higher limit of 120k - 150k.

It has been several years since Hilton’s last big deval to bring us to the 95k cap and slowly the Marriott Bonvoy program is catching up - as of March peak redemption rates will be 100k points. Therefore, I think there is a high risk of the next deval to occur in March or April 2019 after the pending Marriot devaluation.

The new WA Maldives has already broken the 95k point barrier with standard rooms at 120k/night. For this property specifically I think 120k/night is still good value (and I am personally excited to visit later this year). However, the potential worrisome point is that there has been no official announcement from Hilton regarding updates to their max standard award level (please feel free to correct me if I have missed it). The closest thing I could find is in a nice loyalty lobby article by John, and no, I am not John nor do I know him
https://loyaltylobby.com/2019/02/14/...icing-anomaly/

The quote from the Hilton representative endswith “At this time, we do not have any other hotels that we deem would fit into this pricing model”. Hilton’s big investment to expand WA and Conrad over the next few years to catch up with Marriott at the luxury level has been well documented. I am speculating that “At this time” will be over very soon and more than ever people should earn and burn. I wonder if we will even get an announcement or if the cap will just be lifted one night? Any thoughts from the community?

Last edited by brandonpkt; Feb 24, 2019 at 11:48 am
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