Originally Posted by
christianj
Who in the world told them it is a good idea to announce a new program that goes into effect in a year (2020) and then say absolutely nothing about the program? What can they gain from this? Seems like the 5th graders running the Marriott Bonvoy program have some friends that got a job at Accor.
it can have any sense (from their point of view) to push on members to spend more nights at Accor since this year, with the “illusion or hope” that it will count to achieve this “new level” starting from next year...
also, it could have psychological effect on the members who spend nights also on other hotel chains
of course they are creating lot of expectations...so it could be dangerous for them if at the end these expectations will be not met.