Indeed having lived in France for a decade in a past life, the concept of loyalty programs is strangely foreign to them. Don't get me wrong, I used to work for one of AF's biggest clients and was FP Rouge at the time which was awesome. But it was not a LP like the others, it was purely $$$ spend = perks.

Not surprising that Accor marches to the beat of a different drummer. Would love to be surprised positively and be proven wrong.