For sure and honestly build relationships with concierge to the point you are requesting the same person. Maximize them. Book all travel with Amex travel, build a relationship with them. Literally use everything they have to offer. Use concierge to send gifts to people, book Michelin restaurants, use all the fine resorts and all that good stuff, but honestly use it because you find true value and not because you are trying to get their attention. That won't work. Im sure a lot of people go out of their way to spend more or do certain things in hope to get their attention. You will have to do that for a very long time, to the point you end up paying hundreds of thousands just to hopefully get an invite. That's my take on it.