Merry - thanks.
It's taken me nearly two days to reply because I was so gobsmacked at you calling BA arrogant. However I'm glad your coming round to the concensus view
I'm also pleased to hear that BA actually look at this site. I'd be interested in any feedback you had from them.
p.s. I think you are plain wrong with your analogy - I'm sure the gum would rate as a stratospheric priority in comparison to this!