Originally Posted by
Dr. HFH
Both Esso and Enco were abbreviations for actual company names, unlike Exxon. "Exon" was suggested by an outside branding consulting organization retained by SONJ for that purpose, and is unrelated to any of the predecessor companies.
You and I (and Wikipedia) will have to agree to disagree.
Originally Posted by Wikipedia
The company initially planned to change its name to "Exon", in keeping with the four-letter format of Enco and Esso.