Originally Posted by Dr. HFH

Getting back to the topic at hand.... I don't see any issue with the leak of the Bonvoy name, or the name, itself. In the long run, neither the name nor the premature disclosure is going to matter. The name is what it is, and the disclosure will be forgotten. It's still the same program, regardless of what they call it. I don't see anyone making a stay/no stay decision based on the name of a hotel's affinity program. Exxon was, quite literally, a meaningless collection of letters that the Board of Directors thought sounded good when Standard Oil of New Jersey changed to it in the early 1970s. But everyone accepted it; and today nobody gives it a second thought.