FlyerTalk Forums - View Single Post - Marriott Bonvoy? (Potential new program leak)
Old Dec 8, 2018, 9:01 pm
  #352  
dayone
Moderator: Alaska Mileage Plan
 
Join Date: Feb 2005
Posts: 12,320
Originally Posted by Dr. HFH
Exxon was, quite literally, a meaningless collection of letters that the Board of Directors thought sounded good when Standard Oil of New Jersey changed to it in the early 1970s. But everyone accepted it; and today nobody gives it a second thought.
Exxon was originally planned to be Exon, a derivation of SONJ's geographically-restricted trademarked brands of Esso and Enco. The second "x" was added to ensure uniqueness.
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