Originally Posted by
hockeyinsider
On the other hand, Marriott may feel that the bad publicity resulting from the 8/18 integration of three distinct loyalty programs into one, unified loyalty program requires a completely rebranding of the program as soon as possible.
Perhaps but ... I suspect they are trying to get the legacy SPG hotels off of the Lightspeed platform on to Marsha. That's obviously still in process and I suspect delayed because some IT resources have been diverted to the data breach issue. They can't move to a rebranding until hotels are able to see the difference between a Plat and a Plat Premier/Titantium/Ambassador -- and they can't right now. Of course, at the same time, training a Sheraton/Westin/FP/LC/W front desk that there is a Plat Premier level and then changing the name to Titanium and making Ambassador a distinct status level (as opposed to a benefit) doesn't make sense either.
They might be able to pull it off if ... they communicated more information and set expectations.