How is this sustainable, though? Are "points savvy" travelers really dumb enough to read this stuff? Surely at some point, it goes the way of "National Enquirer" (is that even still published?) - that is, devoid of credibility.
Its the same with VFTW: 8 of 10 entries are not relevant to the target audience, but it builds SEO. If you don't have volume the ranking drops.