FlyerTalk Forums - View Single Post - Which brands from Mariott are ultra luxury?
Old Nov 15, 2018 | 7:16 pm
  #51  
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Originally Posted by EuropeanPete


That’s not what I said though! I have stayed at many modern St Regis properties (Istanbul, Mexico City, Beijing, Moscow, Kuala Lumpur, Dubai for example), but all unarguably hark back to the founding days of the St Regis New York: it’s the entire point of the brand. Every St Regis has a signature Bloody Mary, Astor Suites, Butler Service, references to the parties held in New York, etc. It is not that the hotel architecture has to be from the 19th Century, but that the entire brand is based around a reference to the Upper East Side in the 19th Century.

Exactly! I'd add St. Regis San Francisco to your list of properties with contemporary, but still luxury design. This is an example where Marriott's 1,000 brands makes sense: Ritz Carlton targets a more traditional luxury while St. Regis targets more modern luxury. They can coexist.
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