Originally Posted by Dovster

There are two conflicting schools of thought in internet advertising:

1. The first school feels that the more people you can reach the more your website is worth. This, in fact, is the theory behind spam -- just send out tons of e-mail and you will be certain to sell enough of your product. If this is correct then somebody who comes on here only for an iPod, or to tell us that George Bush is going to blow up the world, or that that John Kerry is Osama Bin Ladin's cousin is just as valuable as the most knowledgable frequent flier.

2. The second school believes in demographics. It feels that you waste time, money, and effort is reaching people who are not apt to buy your product. To this mind, frequent flyers are not a good market for trailer park advertisements but are incomparable for airlines or hotels.

It is Randy's right to decide which school he belongs to and to encourage posters based on that decision.