Well, gee. Just maybe it’s because of policies like selling you stickers then changing the rules on using them if you don’t have status and refusing to refund what you spent on the now worthless things because there is no way to get status now.

Maybe it’s advertising great deals on buying miles so you do and discover they’re worthless because for example to redeem them you have to overnight in a hub city on a first class redemption to Europe, then fly coach to MIA to pick up that first class seat, then pay outrageous fees to BA to fly business back to the States and have to overnight again before getting home and meanwhile AA had open seats on the more direct flights. That’s since Dougie took over and I’ve been loyal to AA since the mid-80’s. I’m not the only one not loyal to AA anymore but at my age it won’t make a dent in their bottom line but I do have to smirk when I hear Dougie isn’t quite the golden boy he was thought to be at first. There is a benefit to a company to build brand loyalty and AA is doing its best to thumb its nose at it. Maybe that’s why they dropped that “Going for Great” BS. I could go on and on.