IF the results are poor for AS out of OAK i chalk it up to a self fulfilling prophecy. Example: For years the PDX - OAK route was one of the longest Q400 routes in the system (competing with WN using 737s). Now with better equipment they cut service to twice a day. The reality is that East Bay residents or travelers specifically DON'T want to fly to/from SFO. And the Southwest "experience" leaves a lot to be desired, especially for business travelers. It's been many years since AS actually went all out to serve Oakland (other than on their Hawaii flights). I've found the saturation of flights on multiple airlines from SFO to the Northwest often makes fares from SFO much lower than out of Oakland. So I doubt there is a profit margin issue since the few OAK flights are generally full. Surrendering to WN is bad sign for Alaska's long-term success. "Most West Coast" should be changed to "Most West Coast - unless another airline wants to compete with us in which case we run away".