FlyerTalk Forums - View Single Post - BA in Y was actually not bad!
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Old Oct 23, 2018, 9:29 am
  #22  
beachmouse
 
Join Date: Aug 2012
Location: VPS
Programs: IHG Diamond, Delta PM, Hilton Gold, Accor Gold, Marriott Silver
Posts: 7,269
Originally Posted by BearX220
This is a US-domestic differentiation strategy for Delta. AA and UA are racing each other to the bottom in Y, and DL is betting that the Y trade will pay a smidgen more for more comfort / amenities, including seatback IFE, and less misery. I pray they are right.
Delta's recent profits seem to support the 'We're trying to be the less awful option' strategy. Though one of the balance sheet tradeoffs is that they haven't even bothered with Y catering/drinks for sub-hour spoke flights since the merger, which I've become okay with given their other strengths.
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