FlyerTalk Forums - View Single Post - IHG Acquires Regent Hotels, IC Hong Kong being re-branded in 2021
Old Oct 18, 2018, 11:53 am
  #54  
Lewis42
 
Join Date: Mar 2016
Location: Cologne
Programs: FB Plat, IHG RA Spire, TK Elite+, HH Diamond, LH SEN, Marriott Titanium
Posts: 972
Originally Posted by davidw70
IHG announce a repositioning of Regent:

"Each Regent hotel will alleviate the demands and pressure of daily life to remove tension and create a stay that is effortlessly bespoke. To achieve this sublime haven, there are three promises at the heart of everything the Regent brand delivers:

Majestically intimate – experiences designed for the individual where they can discover crafted personal havens, and escape and indulge
On their terms – guests to stay on their terms using a combination of attentive service and frictionless technology to create a stay that feels effortless
Inspiring discoveries – enabling guests to discover and experience the best of local culture, new tastes, delights and ideas"

and the signing of the Regent Kuala Lumpur

https://www.ihgplc.com/news-and-medi...ce-acquisition
Ahhh the empty marketing which has no depth...
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