Looks like they have a new offer on the personal card for 40K miles. Saw it on the Alaska Airlines webpage this morning,
LIMITED TIME OFFER – 40,000 BONUS MILES
40,000 bonus miles + Alaska's Famous Companion Fare™Get 40,000 bonus miles and buy one ticket, get one for just the taxes and fees ($0 fare plus taxes and fees from just $22) after you make $2,000 or more in purchases within the first 90 days of your account opening. There are no blackout dates.