When Amex bumped up earnings on Platinum to 5x for airlines, literally overnight, more than 50% of my spending shifted to various Amex products. Then came the Small Business Plus, followed by the awesome two Hilton cards and now I am always taking out an Amex card and less and less Chase of Barclays. The revamped PRG is absolutely fantastic, at least for my preferences. I just signed up for one rather than wait another week as I like to have a plastic card in my wallet than a metal card.