I ended up with 72,000 bonus Avios from the promotion. I ended up booking (2) off peak one-ways from ORD-MAD in business class for 68,000 Avios + $197 in taxes. I was lucky to get in on some of the initial cheap one ways and my total outlay for the flights was $201.50. Getting two one ways in J to Europe for $398.50 is one of the best FF deals I've ever gotten in on. I always seem to be late to the party. Luckily for me this party was 3 days long.