Does it really matter what AA offers to flyers, Its a business. My business offers specials to customers that have not done business with me for a while
and yes I offer deals to customers that I am trying to get.
My wife took a PLT challenge from AA this year (DL PLT), she is happy and has shifted all her travel to AA (will attain EXP by December)
So you can see that by AA offerings to flyers . it does pay off