I just noticed a Marriott property taking a page out of the SPG playbook and "updating" their room descriptions. The JW Marriott in Austin now has several categories of base room, "High floor", "High Floor, Lake view", "Lake view", and "Pool View". Not sure how recent this is, but I've stayed here a half dozen times and I'm almost positive most of those did not exist earlier this year.

Interestingly enough, they still have the old standard "King" and "2 Queen" options available for cash, but not points, so they still effectively have an award blackout for the weekend I looked at.