I believe we are progressively moving in the direction of a new color scheme on the airplanes. I think the company wants to avoid rolling it out prematurely and attaching a negative connotation to the brand, like they did with the return of the “Friendly Skies” campaign. No need to fix now something that’s arguably less broken than other aspects of the company.

It’s almost a page out of the PMUA playbook, insofar as lots of refreshed branding elements were progressively rolled out before the “Rising Blue” livery went live.