Originally Posted by
j2simpso
Agree with you on the UX of most of the AC FFP UX it is really dated. Like hello 1997 called and Jean Chrétien wants his party's website back
Now that I think about it, one thing I realized that is missing from this discussion is to what extent AC retains customer data post 2020. If the answer is everything, it wouldn't be too hard for AC to continue using their IT backend/systems with Aeroplan customers using their existing member numbers in the new Altitude program. Close to 0 IT work would be required by AC in that respect. It's also unclear to me what aspects of the FFP IT is property of Aeroplan versus AC. If the "technology" that credits *A/Aeroplan/Altitude milage for AC flights taken is part of Aimia's IP then AC would be in a real bind, especially if they haven't developed their own separate technology.
I am willing to bet a round of beer with anyone that if AC doesnt buy AE. Esp if AE has ownership of aeroplan number and accounts. AC will likely employ a duplication process of some kind as they migrate to a new system of record. I think Royal Carribean did sth similar and it turned out to be a complete poop show for them. CEO has to publicly apologize to customers on forums. (And RCL is a company thats way ahead of curve when it comes to tech adoption comparing to AC).
Its reward program launch would be completely disaster during the first week of launch, in fact I bet most people would not even be able to login/register or book mileage tickets properly on day 1.
This is a company that wont even let you manage booking under your account when you have reward tickets we are talking about here. Launching a reward program in <2 years would be like going to the moon for them.