Originally Posted by
Jumper Jack
IT is beyond what's in the back end - I have literally zero knowledge when it comes to that so I wont say anything about that.
In terms of CX, which is something I do know quite in-depth... the AC website suites (Eup, Attitude, main site) is absolute dog dong. While flight pass app is okay, it's bogged down by a atrocious color scheme design.
There are very few mobile sites I would classify as literally unusable, and AC is right there on the top of list.
Also how much Cow flies is not really that relevant. Majority of AC's customer likely travel 2-4 times a year at best. Anytime you focus your site design on power users you eventually will get a problem on your hand.
Agree with you on the UX of most of the AC FFP UX it is really dated. Like hello 1997 called and Jean Chrétien wants his party's website back
Now that I think about it, one thing I realized that is missing from this discussion is to what extent AC retains customer data post 2020. If the answer is everything, it wouldn't be too hard for AC to continue using their IT backend/systems with Aeroplan customers using their existing member numbers in the new Altitude program. Close to 0 IT work would be required by AC in that respect. It's also unclear to me what aspects of the FFP IT is property of Aeroplan versus AC. If the "technology" that credits *A/Aeroplan/Altitude milage for AC flights taken is part of Aimia's IP then AC would be in a real bind, especially if they haven't developed their own separate technology.