Just curious if JetBlue is trying to succeed in ATL? When they first announced they were coming to ATL I was excited but the approach has been odd to me. With this being a DL stronghold I figured they would try and poach DL customers and especially Medallion customers, but it seems like they are doing nothing.

When DL went to SEA and started to compete with Alaska they were offering benefits left and right for people to leave Alaska and come to DL, but when I reached out to JetBlue when they first started flying in ATL for a status match to Mosaic I was told flat out no.

I am just curious why they are not trying to get ATL flyers to concert to them?

Not looking for sarcasm or anything in replies I am just legitimately curious why they are not even trying? (it seems like they are spending $0 on marketing in ATL)