I remember paying $39 rt on PSA and Western LAX SFO, special and more often $59. By the time AS came along prices were in the low $100's and SEATAC in the mid 100's (350-550) most of the time. In the early 90's my top payment (coach, then upgraded) was $1200 LAX to SEATAC. 2 days notice, no Saturday, no fare war. Most of the time during the late 80's, early 90's the fare was in the $700 area. Triple miles, bonus status miles, hotel and car got me to over 850,000 miles. Took a cruise on Holland America, in a junior suite, to Alaska with ff points!