Originally Posted by
armouredant
Pablo Neruda believed that even water tasted better from coloured glasses - if you fly LHR-SCL, you can visit his houses; La Chascona, Isla Negra and La Sebastiana, and see them set out in the bars and on dinner tables.
Apparently red cups and glasses are a stimulant to our sub-conscious and helps us enjoy the flavour (apparently it even sweetens the taste, in the depths of our minds)*
*Data obtained from a scientist on a BBC show about making a perfect cup of tea, suggests a red cup for the ultimate taste.