Originally Posted by
Woodbinerich
Interesting. So we should all book at any price, if the trip has a purpose. You don't work for BA do you?
You missed the point. There was no suggestion by mfkne that one ought to book at "any price." Rather, the question is whether one ought to book at the price quoted.
The ticket prices here were not raised. Rather the cheap discounted fares were sold, leaving RM/IM predicting that there are people out there who will pay a great deal of money to fly because they must fly. How much is dependent on the importance of the meeting in question.
Sometimes there are good deals to be had last minute. But, the preponderance of close-in bookings are in the higher fare buckets and the seats get filled or not. BA is not alone in this regard.
While BA will not enjoy OP's custom for this trip, on a macro basis, it believes that it will sell the deat at the higher price. Perhaps BA is wrong and OP wrong. But, BA has millions if not more data points and is more likely correct than OP who can only consider his own situation in this specific circumstance.