Client hosting a conference in the US later this year booked me on AC rogue so I could attend. Today I received an email from AC with the subject line "See you soon on Air Canada Rouge!" and a bunch of yipping in the email body about me "getting ready for your upcoming flight."

The trip isn't until the end of October. I just re-checked the confirmation from AC and the dates on it are correct. So what gives?

Is this "Gosh darn we can't wait to see you" enthusiasm something new? I know many here have long complained about AC's inept IT but I've kind of lost touch with it since I began actively avoiding Err Canada for my own travel. No other airline gets this excited about the prospect of seeing me four months from now. Is there something I should know?