Originally Posted by
rendezvous
If the promotion is truely named “12th Man status”, then Delta should expect some trademark infringement related legal issues involving Texas A&M University.
The program is specifically called 12Status.
That said, the Seahawks have a licensing deal with Texas A&M, as a simple internet search will show. No trademark infringement involved here - both organizations have worked together to share the 12th Man phrase since 2006.