FlyerTalk Forums - View Single Post - UK Avios Travel Rewards Programme Changes
Old Apr 9, 2018, 10:59 am
  #30  
ChrisJBrady
 
Join Date: Jul 2012
Posts: 18
First heard of this from LoveMoney - which has further details esp. re: Tescos. But this forum wont let me post a URL. As a member of BAEC no-one there bothered to inform me. Par for the course.

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From LoveMoney:Why is this happening?

Avios says that this move simplifies the scheme and gives customers more ways to collect.

Avios has been under pressure for some time now, according to Rob Burgess, who runs airline rewards specialist blog Head for Points.

“With Tesco reducing the role of Clubcard – which was a major driver of Avios, as Clubcard points can be transferred over – and the closure of the Lloyds Avios Rewards credit cards to new applicants following the caps on the fees card companies can charge shops, Avios was likely to struggle to grow going forward," he says.

“By returning it to its original airmiles roots as a frequent flyer programme first and foremost it can consolidate its strongest relationship as the reward scheme for British Airways passengers."

Last edited by ChrisJBrady; Apr 9, 2018 at 11:10 am Reason: Post kept being deleted.
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