Is there a technical reason why this can't be rolled back to an unbroken state, beta-tested by those so inclined, improved as necessary and then released in, say, May or June?
Or is it just pigheadedness?
The reason is they do not wish to admit their mistakes in "internal company procedure" and fix them. Instead, they respond to what they see as criticism of company procedure privately and ignore public criticism of the rollou.
$10 says they thought this would bring them more ad revenue. If you use an adblocker, maybe u whitelisting FT will show them that they are wrong.