Fungible. A rather odd little word that means "easily exchanged." Which makes it a good word to know, because it describes the most important benefit of the new Gold Mark Rewards from Adam's Mark Hotels & Resorts. You see Gold Mark Rewards are real dollars, not points, miles or merchandise. Which of course, can be exchanged for anything you can buy. In another word, they're fungible!

These are the exact words from a new advertising campaign from Adam's Mark Hotels. Does it get your attention? Well, it does stand out in a world of common miles and points. A few things, then we'll visit with them. They describe this new program as revolutionary. I actually think it's more evolutionary because it is in line with other things about to transpire in the industry, such as the AOL AAdvantage program and other unnamed initiatives. But, nonetheless, it is something different enough to take a second look.
http://misc.biztravel.com/content/ne...iles/miles.htm