Originally Posted by
Kat007
Btw, a few hotels which jumped up in this silent devaluation are operated by Hilton, and they are not franchised. So it was Hilton`s move.
Whether or not Hilton manages a property, it does not
own any properties. While Hilton may have a revenue manager in place at a property or the property may use Hilton's revenue management system, the ultimate decision over pricing rests with the hotel's owner(s). The dropping of redemption tiers and largely fixed seasonal redemption values marked another step in empowering hotel owners.