I don't do the PC Optimum thing. I did the PC Plus for a short period of time and stopped after it was clear it offered no points or rewards. Even worse than Aeroplan. You basically present your card, provide the vendor with lots of data for analytics and in return you get no points unless you log into some website and then the retailer has selected 4-5 items but only if you indicate you want to get point and then only over the next few days. It was a problem designed to ensure you accumulated nothing. That lead me to run away from any Loblaws program in existence. Aeroplan is much better can't believe any retailer would want to partner with Loblaws.