13-14cpm?? Who the heck is the target market here? You can easily get ~30k PQM along with RDM & PQD, from a MR P-fare to Asia from the West coast, for pretty darned close to the same amount they're charging here for... nothing.
There must be a lot of rich, status-conscious people that are also lazy and don't like travelling, even as they chase their UA status! *boggle* Someone should do an economics and/or business school case study on anybody who actually buys this. It would make for fascinating reading...