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Thread: Hyatt launches global review of all its brands
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Old Feb 10, 2018 | 2:57 pm
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JackE
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Originally Posted by MarkOK
I am not fluent in ad-agency speak, but no, I don't think it has to do with rebranding individual hotels or shuffling the existing brands around or anything like that. I think it is just for developing advertisements. Aka. Instead of "living grand", "luxury is personal", etc, it looks like Hyatt wants to try a different direction.
"First do no harm" works.
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