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Thread: Hyatt launches global review of all its brands
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Old Feb 9, 2018 | 7:18 pm
  #10  
CloudCoder
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Join Date: Feb 2003
Location: USA & UK -- AA EXP 3.5MM, Hyatt Diamond, SPG Plat, Avis President's Club
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Originally Posted by MarkOK
I am not fluent in ad-agency speak, but no, I don't think it has to do with rebranding individual hotels or shuffling the existing brands around or anything like that. I think it is just for developing advertisements. Aka. Instead of "living grand", "luxury is personal", etc, it looks like Hyatt wants to try a different direction.
My humble suggestion: get a loyalty program which actually makes people want to stay there.

For example, Gold Passport from 2016.
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