Follow the steps:

1) look for your hotel without logging in

2) click on the button for member rate below the non member rate of your choice (the price for members is not displayed, this will be for next step).

3) you are prompted to either join LCAH or identify yourself. Identify yourself. Your details will show.

4) the green box "I want to join LCAH" is ticked. Don't untick otherwise it will cancel the procedure.

5) confirm and enter your CC details if asked.

5) booking will be confirmed and listed in your profile.

P.S. Funnily enough, I received a welcome to LCAH email ! It tells me I am a Classic member , even though I have spent 11 nights (meaning silver). No soft landing to Gold then....

P.P.S. Just realised that soft landing is stated on their website. CS confirmed it on the phone.