I've been contemplating a move from EY to EK for a while - given EY's failing soft product and upcoming devaluation of the FF program. I am an EY gold. I fly primarily in J and have flown EK J once before in 2013 and it was amazing compared to EY - Bvlgari amenity kits, matress pad and plush bedding on a 7hrs LHR-DXB flight and amazing catering. Has cost-cutting also hit EK? And is it worth switching loyalty?