Great to see EK willing to actually innovate and cut seat capacity in favour of improved hard product and stay at the top of the game - if course we don't know exactly what the new hard product is yet, and it may be years before the majority of the fleet has it, but still a promising step in the right direction.

I'm also curious to see what improvements they've made in Y and J. The 777 could easily be visually improved in Y with the faux wood window trimmings found in the A380 for instance.