Recently I've enjoyed a few bottles of Paxis red blend. It sells for under $10 at Costco and Cost Plus World Market. It has a medium body and a very slightly sweet taste that helps it go well with a variety of food. It reminds me of one of my previous bargain-bottle faves from years ago, the Spanish garnacha Las Rocas that doubled in price after it became popular. Very approachable choice for people who are not wine aficionados.